When it comes to wearables, people instinctively think about smartwatches or Google glass as “techy” accessories designed for men! Contrary to popular belief, wearables are not just a man thing! A study by The NPD Group, the US market research company, revealed that women (58 percent) outnumber men among prospective buyers of wearable technology. However, wrist-bound wearables and smart glasses aren’t the only things we expect to see! Smart jewelry and fibre-optic fabrics are two categories among others that are making headway in this new industry being particularly eyed up by high-end fashion companies!
Data, data, everywhere: But “wear”, why and how to use it?
In our big data era, data is of no use if you can’t see it when you need it! Wearable technology is an electronic sensor worn by the user that captures information about motion, location, speed, visualization and more. The promise of wearable technology is bringing into your field of vision the requested data which becomes accessible anytime you decide to glance at it! In other words, it brings the power of the smartphone but this time out of your pocket! Today the biggest market in wearable technology is health and fitness. Yet, wearables can be used not only track your heart rate, blood pressure and food consumption details but in other industries including security (road safety or self-defense), mining (safer workplace), construction and energy sectors (easily seeing inside pipes and walls), retail (increased productivity by accessing information on-the-go) and of course fashion.
Perhaps the biggest complaint about wearables was their lack of aesthetic qualities. In other words, both genders liked using them, but for consistent wearability, women wanted more options, particularly more stylish ones. Things have changed a lot and today more and more fashion designers and retailers are collaborating with the tech world and all of them having one common goal in mind: “women” ! Designer Tory Burch created a line of sleek, sexy skins for FitBit, Diane Von Furstenberg worked with Google last year to come up with designer frames for Google Glass, Rebecca Minkoff is developing a notification bracelet that lights up when you receive a phone call or text and more recently Michael Kors also expressed an interest in breaking into the wearable tech space but without getting into specifics!
Ergo, it seems that Technology has finally found its way into the fashion industry, thus raising some important questions: Will this new smart fabric technology market be led by tech giants or by fashion houses? Will we soon be wearing gadgets instead of carrying them around with us? Indubitably, women are the heaviest users of today’s most vital technologies, hence compelling companies to keep women in mind if they want to compete successfully in this flourishing industry!
Wearable Technology: Is fashion going to revolutionise this industry? Post your comments.
Picture above: Courtesy of Brainsonic ©