Alexandra Peterson Cart : Bridging Investment and Philanthropy

Who said that investment and philanthropy were worlds apart? Well, not for Alexandra P. Cart, Co-Founder and Business Development Director of Madeira Global, an impact investment and advisory firm. She has been working hard to solve that dichotomy of blending together social philanthropy with an effective model to make money! It was therefore, not surprising to see her in the top 30 Social Entrepreneurs list, in 2015. Her leadership and success in impact investing have been often featured in world-class newspapers and Magazines.

Millennial Social Entrepreneur

Alexandra Cart is not a novice in the Financial sphere, she comes from a line of renowned investment managers – granddaughter of Peter Peterson, a Blackstone co-founder. Surprisingly, Cart who grew up in a very for-profit family headed straight for the nonprofit sector right after her studies! Ergo, Alexandra who holds a B.A. in International Studies and Political Science from Middlebury College, has also worked for the City of New York. She contributed on antipoverty initiatives and programs at the Center for Economic Opportunity (CEO) for the Office of the Mayor. While working there, she was frustrated by always having to choose between nonprofit and for-profits and was desperately seeking a way to resolve that polarity! Cart has managed to find that balance at Madeira Global, where she is regularly seeking to deploy assets with a social lens. Alexandra is driven by the conviction that Millennials today are opting to become social entrepreneurs because they want to go beyond “Business As Usual”!

Catalyzing Social Change

Despite her famous family background, Alexandra is forging her own path in the impact investing business and has started to make a name for herself with Madeira Global. The advisory firm, is nowadays widely recognized as a leader in the investment management industry for optimizing the alignment of social and financial returns by leaning on values-based investment philosophy. Intentionally seeking social or environmental benefits alongside financial returns, this is the motto of Cart’s business! When questioned about her definition of Impact Investing, the 29 year old replies: “I think that impact investing is perhaps the perfect confluence between Philanthropy and Finance, so it takes the best of both worlds.” Our young millennial has realized that younger generations these days are more open to the potential of impact investing than older generations, who tend to focus on more traditional modes of philanthropy such charity and so on. “I think impact investing will be a huge industry over the next couple years.”

Cart is undeniably a leader in social impact investments, a personal passion that has its roots in her heritage. She believes that it is possible to reach a number of young people through impact investing where it would be impossible with nonprofit institutions. Well, moving from an aid to an economic model with a for-profit mindset, is the new challenge of today’s Social Entrepreneurs.

Alexandra Cart, is definitely this new Millennial social entrepreneur who takes the bull-by-the-horns. Well, let’s hope that together with her fellow “Millennials” , they manage to create global engagement and succeed where our fathers and forefathers have failed!

Social Entrepreneurship: Fad or a new way of doing business? Share your thoughts!

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