Remember Marty McFly’s hoverboard from the movie Back to the Future, or Harry Potter’s invisibility cloak? Well, as unbelievable as it may once have seemed, science and modern technology finally caught up with the fantasy world. Indeed, today several futuristic gadgets that once only existed in the pages of fantasy novels or in science fiction movies have become a reality – or are about to any minute – and virtual reality (VR) is no exception!
Welcome to the future!
Virtual reality caught the public’s attention in the late 1980s, but at the time, the expectations of its potential far exceeded the lived reality that it delivered! Despite the growing interest in VR, virtual reality was still just another synonym for science fiction since technology wasn’t yet up to snuff.
And then quite suddenly — barely three decades later, the future knocked on our door and the futuristic fantasy became a reality! From students attending virtual classes, to virtual shopping with your avatar trying on clothes, or attending a concert featuring world famous artists across the globe, virtual reality is becoming more real than reality ever was! Ready or not, VR is about to change life as we know it on this planet. This new market will, in turn, create a new demand for a wide spectrum of virtual products and service providers. And this time, it’s for real!
A new dimension of opportunities for businesses
When it comes to business, the possibilities of making use of VR technology are endless. Virtual Reality technologies have evolved dramatically in the last few decades and this new industry is now picking up speed and rushing headlong towards a fierce competition between a handful of famed tech companies. The different VR competitors fervently believe that there’s a much higher interest in virtual reality than the average person might assume, whether for gaming, entertainment, education, business training or commercial applications. At the moment, the two major leaders in the VR industry include prominent firms like Facebook – who for USD 2 billion acquired the Oculus Rift device and Sony with its VR device, Project Morpheus. While both have been leading a David and Goliath kind of battle, other important tech companies including HTC (HTC Vive), Samsung (Gear VR), Microsoft (HoloLens) or Google (Cardboard) have also joined the ruthless competition.
Everything that’s been happening lately in this new industry seems to lead us into the dream of the future, that is seemingly just waiting for us over the horizon! Although the journey from fantasy to reality in the virtual world seems so compelling… no matter what, virtual spaces are still human ones, filled with human hopes and fears, thus inevitably blurring the line between virtual reality and real life! The sceptics among us may fear that the opportunity to lead a “second life” limited only by the imagination might cause some people to totally withdraw from the real life…
If you’re tempted to walk into new dimensions and experience worlds without limits or perhaps you think it’s only a fad? Share your thoughts with me.
Picture above: Courtesy of Brainsonic ©